Challenge: Collaboration of central teams with local markets through a single platform to reduce complexity.
Solution: Ad-Lib automated 200+ creatives across multiple languages and channels with 20 days from activation to delivery. Adidas used Ad-Lib’s platform and dynamic shell to enable local markets to adjust centrally approved creative to better engage their audience. The central BU designed the blueprint by determining the ‘fix’ and ‘flex’ elements of the creative, ensuring design governance. The ’fixed’ elements were headline, logo and product positioning. The local teams could then ‘flex’ within these parameters. This enabled MX to include Maluma, a local influencer, who drove higher performance against centralised assets.
Results: Dynamic creative delivered significant performance with a 12% uplift in conversions compared to standard banners. 20% Higher performance of localised imagery.
Challenge: Delivering a promotional campaign with numerous different promotions throughout the duration of the campaign.
Solution: Using the Ad-Lib tool, we were able to produce, optimise and amend the creative in flight to avoid unnecessary campaign down time. We experimented with in-banner video to increase engagement and conversions across the campaign.
Results: The dynamic shell rotated 24 creative variations in 6 sizes while plugging in 371 store locations to create localised shopper experiences.
Challenge: Virgin Media approached Ad-Lib seeking an agile content creation partner which could keep content fresh and relevant across 3 key business strands: Flash Sales, Usain Bolt and Broadband.
Solution: Ad-Lib’s direct integration with ad accounts means we can push any variants into host ad accounts without having to bundle them onto a cloud sharing service, thus removing the inefficiency between creative development and implementation. We were able to automate the creation and activation of more than 800 individual variants over a 12 week period.
Results: 36% uplift in CTR vs. previous 3 month period.
Get in touch today for one of the team to reach out to you for a live demo of the product, and help on how you can improve your creative through technology. We will also add you to our mailing list to receive white papers and updates on the evolving creative landscape.