Relevant customer experiences have historically been a core part of Deliveroo's marketing strategy, but operational challenges, such as ensuring offers showcased in ads were redeemable in a customer's area or featuring local restaurants in ads without having to custom-build assets, made delivering valuable experiences at scale difficult.

Ad-Lib.io empowered Deliveroo to scale its hyperlocal marketing strategy down to the postal code. Creative assets were hyperlocalized and populated with location name, any valid promo codes, and up to four local restaurant or grocery partners available in that area.