Targeting consumers at the right time with the right message is crucial as we know that 70%* of performance is down to creative. Pennzoil have Oil change coupons and offers to promote. They understand the various moments their customers are in need of their Oil change. Their challenge was how to build creative, align the creative message with these moments and audiences and launch within less than 2 weeks.

Ad-Lib.io automated the production of 6 IAB advanced dynamic templates which are available to be used across multiple campaigns, markets and audiences in future. Audiences were automatically pulled through and surfaced in the Ad-Lib.io platform, allowing Pennzoil to instantly align their creative strategy and media. Creative content was assigned directly against the audience segments, producing 72 personalized variants within 3 hours.