As one of the most renowned names in travel, Etihad can be found at most airports across the globe. So when it came to activating campaigns they required a dynamic platform which would allow them to easily scale and speak to numerous markets, without sacrificing their vital localisation needs to retain proper pricing and language granularity.

Achieving Etihad’s ambitious goals required combining Ad-Lib.io production efficiences and Smartly’s industry-leading purchasing components. The resulting combination of the two products and teams, resulted in a unique workflow built for speed, agility, and creative governance.