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Delivering a promotional campaign with numerous different promotions throughout the duration of the campaign.
Using the Ad-Lib tool, we were able to produce, optimise and amend the creative in flight to avoid unnecessary campaign down time. We experimented with in-banner video to increase engagement and conversions across the campaign.
The dynamic shell rotated 24 creative variations in 6 sizes while plugging in 371 store locations to create localised shopper experiences.
