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Ad-Lib.io believes creative production needn’t be painful

Ad-Lib.io helps brands turn great creative storytelling into amazingly effective and relevant digital ads. Our platform is designed to make creative fun to make, easy to scale, and memorable to your audience.

We fuse right-brain and left-brain teams into one massively creative hive mind.

Our team of designers, engineers and marketing experts are here to bring the breadth of digital marketing together, ensuring that creative ideas and media decisions are considered, planned and executed collaboratively.

Simplify the effort to create, deploy and manage creative assets across digital channels
Streamline collaboration across brand teams, agencies & geographies
Produce AI-assisted, personalized creative variants across all formats and channels
Uncover data & 
insights that drive 
optimal creative outputs for each channel
Culture

We are not robots, even though we build tech.

We are creative humans who want consumers to see the best that digital advertising can deliver to them.



We are determined to grow fast. That mindset is core to our culture.

VALUES

Healthy Conflict

Future Thinking

Transparency

Innovation

Initiative

Initiative

Healthy Conflict

Future Thinking

Transparency

Innovation

Future Thinking

Transparency

Innovation

Initiative

Healthy Conflict

Transparency

Innovation

Initiative

Healthy Conflict

Future Thinking

Innovation

Initiative

Healthy Conflict

Future Thinking

Transparency

Is one of these openings for you? 

Strategic Sales

London, UK
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Managed Service Support

Manila, Philippines
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Executive Assistant

London, UK
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Customer Success Manager

London, UK
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Strategic Sales

London, UK
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Client Partner

Manila, Philippines
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Can’t see a role for you here? Check out our LinkedIn Jobs

Our team inspires us and our customers.

“I am one of the generation of creative directors that started in digital and display and that’s all I've ever known. I either worked at digital studios or media agencies - always had to find the link between media and creative

I describe myself as a 'backpack marketer.' Like a journalist who takes their own pictures, writes their own ledes, and chases their own stories, I have a vast toolkit I carry around with me, Pioneering a way of working is exciting. The big thrill is building a format that turns into many different campaigns. Helping clients bridge the gap between their creative and what can be done to get more out of it is not only possible, it's doable.”

Sarah,

Creative Director

"Coming in from a creative background, I've always been fascinated by the intersection of art and technology in the business of advertising. Automation and scalability is driving business success and is fundamental to any of today's marketing strategies.

Our Customer Success team embraces a culture of sharing, support and collaboration from all around the globe. This plays a big role for us to help our customers capitalise on creative as a performance lever through the tools and features, enabling better performance and partnerships that grow from strength to strength."

Claire,

Client Partner

Ad-Lib.io Leadership

Oli Marlow-Thomas, previously the Creative Lead at DoubleClick/Google for five years; he is an industry expert, tech boffin, shortlisted as “One To Watch” in an industry Tech Awards; and has a passion for motorcycles having ridden solo from India to the UK and Santiago to Mexico City.

Oliver Marlow Thomas
Founder & President

Adit was previously at Google for 5 years where he was Head of Sales for GA360 across Continental Europe and Emerging Markets. Prior to that, Adit has worked in 5 startups in the US and Europe as owner / entrepreneur / investor, most recently serving as Executive Director at Visual IQ (sold to Nielsen in 2017). Adit lives between Madrid and New York and loves 5:00am wake up calls.

Adit Abhyankar
CEO

Stacey, ex Finance Director at Criteo for 7 years and at Thomson Reuters for 6 years before that, is heading our Customer Success, Finance and Operations teams and is happiest building out our growth plans in excel or doing mental arithmetic…. don’t mention her losing out on the Countdown role!

Stacey Edwards
Chief Operating Officer

Ed has spent seven years in programmatic media and analytics, both agency side at Essence, working with clients like Google, HP and Universal Pictures, and during a brief stint at SSP StickyAds (Freewheel). He was selected as one of MediaWeek’s 30 under 30 in 2016, a fact about which he apparently never shuts up.

Ed Lyon
Head of Product

Previously, Manu was the co-founder and CEO of Visual IQ, where he envisioned solutions for cross-channel marketing attribution for the largest global advertisers. He grew Visual IQ to 250 clients and 325 employees globally. In 2017, the company was acquired by Nielsen. Manu was part of the operating team at Vizium, a database marketing company acquired by Carat. In his free time loves cooking and hanging out with his two boys!

Manu Mathew
President, Americas

Allan joined Ad-Lib on day 1 and has been there every step of the way. Having spent years differentiating in the classroom he was keen to drive personalisation in another industry. He is happiest when beating Stacey at mental arithmetic... and building global partnerships for success!

Allan Arthur
Co-originator

Ravi has over 30 years experience in management, business development, and corporate development. As Managing Partner at Fog City he has held operating and board roles in portfolio companies including Visual IQ, Om Entertainment Group, Codeshelf, and SolutionSet. Earlier in his career, he was a management consultant at Booz Allen & Hamilton. Ravi has a B.S. from University of California and an MBA from University of Chicago and London Business School.

Ravi Bhaskaran
Board Member

Jono has been an accomplished enterprise SaaS sales and customer success professional for 15 years. He enjoys helping startups succeed and grow in EMEA markets and has been a key revenue contributor in four startups going through two strategic acquisitions and an IPO. It's all about the numbers with him!

Jonathan Evans
Head of Sales, EMEA

Caitlin leads the APAC teams across Singapore, Hong Kong and Australia. Prior to life at Ad-Lib she spent her career building brands at Unilever in Australia and the UK. Quite the journey after studying and practicing as a corporate lawyer early in life. Being based in Sydney, all her spare time is spent at the beach.

Caitlin Filmer
Head of APAC

With an extensive career in Digital Marketing across US, LATAM & MENA markets, Janira has established a strong reputation for delivering actionable solutions for some of the world’s leading brands. She specializes in creating customer-centric growth & is passionate about helping clients leverage new digital & cognitive capabilities in order to effectively respond to emerging opportunities & challenges from the rapidly transforming digital landscape.

Janira Hernandez
Head of MENA

Sarah is a Creative Director specialising in crafting innovative, tech-forward experiences for clients. Before joining Ad-Lib, Sarah lead product marketing and content initiatives for Revolut, and created award-winning campaigns for the likes of Google and the Financial Times at Essence. In her free time, Sarah dissects trends and debunks pseudoscience on TikTok.

Sarah Hiraki
Creative Director

Marni Hoyle is a veteran B2B software marketer, and her career has focused on the SaaS model since its inception. Hoyle has been a member of the management team for four successful startups. Her work experience has carried her through a variety of vertical market domains, with the bulk of her recent experience centering on Retail/CPG at companies including Profitlogic, Ordergroove and antuit.ai.

Marni Hoyle
Head of Global Marketing

Nehal Patel enjoys the dynamic world of startups. Helping to define and create customer engagement strategies and processes for several B2B businesses in the AdTech & Martech space. She spent the last 12+ years being a strategic advisor to global fortune 500 companies helping them maximize ROI in platforms and data to better manage over $1B in ad spend, assisting brands with challenges in CRM, campaign management, attribution and mix-modeling.

Nehal Patel
Head of Customer Success, Americas

Anna Pollard
Finance Director

The resident process nerd with almost 20 years of experience in managing and growing high performing teams, a decade of which spent within the Google advertising landscape from display, reserve, to auction. Always looking for ways to increase efficiency in every corner. She likes to disappear to foreign lands whenever she gets the chance to turn off notifications.

Melete Tejada
Head of Operations

Harmen Westra leads all sales efforts for Ad-Lib.io in the Americas. Tasked to grow the revenue footprint and expand the Ad-LIb.io creative technology platform into new brands and advertising teams across the Americas. Westra previously was Vice President of Client Success at MediaMath he also held key sales leadership roles at iSpot.tv, and Nielsen where he cultivated relationships with Citigroup, Novartis, American Express, Macy’s and Unilever.

Harmen Westra
Head of Sales, Americas

Locations

Ad-Lib.io is headquartered in London, with offices in North America, Europe, Asia, Australia, and the Middle East

2017

Ad-Lib.io launched

100+

Ad-Libbers

10

Global offices

1300+

Campaigns in 2020
Manila

KMC Solutions,
11F, 4th Ave,
Bonifacio
Global City,
Taguig 1634
Metro Manila,
Philippines

San Francisco

KMC Solutions,
11F, 4th Ave,
Bonifacio
Global City,
Taguig 1634
Metro Manila,
Philippines

Singapore

5 Shenton Way,
#10-01,
Singapore,
068808

Sydney

115 W 18th St,

New York,
NY 10011,
United States

Dubai

One Business Centre,
Media One,
Media City,
Dubai,
UAE

Hong Kong

115 W 18th St,

New York,
NY 10011,
United States

Munich

115 W 18th St,

New York,
NY 10011,
United States

Madrid

115 W 18th St,

New York,
NY 10011,
United States

London

43 Whitfield Street,
Fitzrovia,
London,
W1T 4HD,
UK

Boston

43 Whitfield Street,
Fitzrovia,
London,
W1T 4HD,
UK

View locations
London, UK
New York, USA
San Francisco, USA
Dubai - Middle East & Africa
Manila, Philippines
Singapore - APAC
Boston. MA, USA
Sydney, Australia
Munich, Germany

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