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Smartly.io Acquires Ad-Lib.io to Expand Creative Technology Across Channels

Ad-Lib.io
on
Jan 5, 2022
Press

Leading Facebook partner makes acquisition to fuel cross-channel expansion to now include Google ecosystem

Helsinki and London, 5th Jan 2022 - Smartly.io, the leading social advertising SaaS platform for creative and performance marketers, today announced the acquisition of Ad-Lib.io, the next-generation creative optimization platform. Continuing its strong growth trajectory, the acquisition advances Smartly.io’s cross-channel reach from social to now include dynamic creative optimization across programmatic, CTV and the entire Google ecosystem.

Read the full release via Business Wire.

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