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This podcast was originally published on December 8, 2021 by New Digital Age.
In this episode of NDA Meets, NDA Editor Justin Pearse sits down with Dean Weaving, Head of Display, Video & Social at Deliveroo, and Adit Abhyankar, CEO at Ad-Lib.io to discuss the collaborative relationship behind the brand’s hyper-local marketing campaigns.
The resulting conversation offers a great example of how true collaboration between an advertiser and a tech platform yields incredible results for both, and the consumer at the other end.
The conversation covers subjects including hyper-local marketing, the challenges in the production and execution in hundreds or thousands of different creative executions, and the organisational changes needed for real time advertising.
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