This article was originally published in June 2022 by The Drum Awards

‍

Nestlé Indonesia reduced production costs by 99% and improved performance by 91.5% (Display) and 28% (Video) by building over 5,000 tailored creative variants across 5 audiences, 2 live targeting signals and 3 channels. This was achieved by using a bespoke creative master template to build out multiple variations efficiently while allowing Nestlé to run tests to build learnings and optimise performance.

‍

This article was originally published in June 2022 by The Drum Awards

‍