Choosing the Best Creative Technology Partner

Searching for a new creative technology partner? Have you asked them (or yourself) everything you need to know? Whether you're moving away from a dynamic creative solution or newly investing in data-driven creative, this resource will help you get a comprehensive view of each product you’re considering.
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This guide provides questions to help you build your RFP including:

How will a new creative solution work with my existing tech stack?

‍Understand the technology's features and how it’s implemented will ensure results and timing meet your team’s expectations.
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Can one technology cover most or all of my organization’s advertising needs?

‍Defining the scope the product covers upfront will help make sure the solution meets your team’s evolving needs.
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What is the breadth of this solution's service and support?

‍Verify that people, in addition to technology, are available to onboard a new solution and support your ongoing marketing efforts.
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What existing processes and problems does this solution improve or solve?

‍Understand how a new technology can streamline workflows and automate manual tasks so your teams can focus on what they do best.
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