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Creative Automation

Challenge: Virgin Media approached Ad-Lib seeking an agile content creation partner which could keep content fresh and relevant across 3 key business strands: Flash Sales, Usain Bolt and Broadband.

Solution: Ad-Lib’s direct integration with ad accounts means we can push any variants into host ad accounts without having to bundle them onto a cloud sharing service, thus removing the inefficiency between creative development and implementation. We were able to automate the creation and activation of more than 800 individual variants over a 12 week period.

Results: 36% uplift in CTR vs. previous 3 month period.