Our Team

The crew that makes Ad-Lib the best creative marketing platform.

Founder & CEO

Oli Marlow-Thomas, previously the Creative Lead at DoubleClick/Google for five years; he is an industry expert, tech boffin, shortlisted as “One To Watch” in an industry Tech Awards; and the star of the First Dates Valentine’s Day special.

Chief Operating Officer

Stacey, ex Finance Director at Criteo for 7 years and at Thomson Reuters for 6 years before that, is heading our Customer Success, Finance and Operations teams and is happiest building out our growth plans in excel or doing mental arithmetic…. don’t mention her losing out on the Countdown role!

Head of Product

Ed has spent 7 years in programmatic media and analytics, both agency side at Essence, working with clients like Google, HP and Universal Pictures, and during a brief stint at SSP StickyAds (now Freewheel). He was selected as one of MediaWeek’s 30 under 30 in 2016, a fact about which he apparently never shuts up.

Head of APAC

Media veteran, previously a founding member of Media agency Essence, where he built and lead the media trading and planning practices before relocating to Singapore to setup and run the APAC business.

Head of Business Development

Our Scandinavian recruit Janne has joined us from Google with five years experience. She worked across Google’s Marketing Platform for the Nordic markets, on global clients like SAS, Telia, and TUI.

Business Development

An Ad-Lib original, he joined at the start in Autumn 2017 and extends our relationships with clients and prospects across multiple regions. He travels everywhere by bike and will be arriving sodden to a meeting or workshop with you soon.

Head of MEA

Oliver previously worked at Microsoft and then moved to their global financial services partner VeriPark running sales for Africa out of Dubai. A Somerset boy through and through, Oliver can usually be found enjoying a drink of cider or doing something outdoors with friends and family.

Head of Global

Laura joined Ad-Lib from Merkle | Periscopix where she worked across a range of their digital functions. She cut her teeth in Paid Search before becoming a Senior Manager of their growing Paid Social department. Her final years were spent leading the delivery of multi-market, multi-channel campaigns for the likes of Warner Bros, Aviva and Canon. When not finessing your global campaigns Laura can be found across the green spaces of London walking her sausage dog Margot!

Technology Strategist

Lasma joined Ad-Lib in 2018. She was previously a programmatic account director at Merkle | Periscopix, where she led campaigns across the Doubleclick stack and Amazon Advertising platform for brands such as Warner Bros, Tesco and Estee Lauder. While she likes to think herself greenfingered, she has yet to nurse a houseplant beyond its first birthday.

Head of Japan and North Asia

With 17 years experience Shao is an expert in digital marketing, specialising in helping digital marketing companies entering and launching business in japan and APAC. He successfully launched Right Media, Audience Science and Moat in APAC.

Growth Strategist

Charlie works for Ad-Lib on new business and partnerships. His background is in programmatic consultancy, but outside of bid dynamics he’s running and cooking – hopefully not at the same time.

Head of Customer Success MEA

Janira joins Ad-Lib after five years working with global agency Starcom. Her career began in Miami where she handled the LATAM market for both local and global accounts and later moved on to the MENA market managing a diverse portfolio of high value brands such as Amazon, Duracell and Mondelez. True to her Cuban roots, she enjoys cooking, spending time with her Chocolate Lab Baloo and scuba diving around the world.

Technology Solutions Director

Skateboarding into the office, Malik brings his extensive knowledge of DCO after working for both Maxus and Wavemaker in the UK and America. Apart of the product team, Malik’s focus is to perfect the on-boarding experience for new clients.  He reads, he lifts, he’s Malik.  

Product Lead Facebook

Prior to joining Ad-Lib Harry spent 7 years working at Facebook, Pinterest and most recently Google in the ZOO. He’s interested in being able to quantify the impact of creative levers on ad performance. He’s our man for social and also captains the village cricket team.

Business Development

Dave is a part of the growing business development team here at Ad-Lib. He has had over five years experience in digital with a specialisation in dynamic creative and creative strategy. He is working across the independent agencies and directly with clients to offer support to enhance their creative.


Dougie works at Ad-Lib on both the account management and analytics sides of the business. He spends his weekends avoiding exercise and still only knows the tube lines by colour, rather than name.

Customer Success Manager

Ad-Lib’s first employee, Claire, is fascinated by bridging the gap between creative and technical which in turn reflects the Ad-Lib vision and its unique position within the industry. Having spent nine years training to be an artist, for Claire, it’s crucial that the creative not only looks good but that it’s relevant and in the right place too. Claire continues to sell her artwork on the Kings Road, Chelsea and when she doesn’t have a paintbrush in hand, you’ll find her somewhere in the outdoors.


Customer Success Manager​

A key member of Ad-Lib’s Irish Mafia, Doireann is more often found organising drinks than crime. Trained Graphic designer, she worked across the FMCG and Finance sector in digital and print design before pursuing a career in media. She brings her design background to all projects.

Customer Success Manager

Sive is one of Ad-Lib’s earlier recruits and specialises in working with our global clients. She has a love for organisation and making sure stuff gets done. Ad-Lib has sparked her love for data and the impact that it has on creativity – who knew insights and learnings could be so satisfying!


Customer Success Manager​, APAC

An engineer by training, Nabil brings a decade of experience from the industrial engineering space to the digital advertising industry. Having an analytical background, he is able to help clients navigate the digital ecosystem to achieve their business goals. Outside of work, Nabil loves cooking and his signature dishes are hummus and slow-cooked lamb shank.

Customer Success Manager

Katya 300 x 300

Customer Success Manager, MEA

Katya is a Russian with a Brazilian soul, she comes to Ad-Lib after working for global creative ad networks G2, Dentsu and BBDO, handling client servicing for a wide range of clients, including FMCG, real estate development, hospitality, jewellery & more. She adores her English Cocker Spaniel called Milo, yoga, planning trips and cooking!

Senor Collister

Non Executive Creative Director

Formerly ECD of Ogilvy & Mather, CCO of the EHS Brann group and creative head of The Zoo at Google. Ad-Libs new intern is living proof you can teach an old dog new tricks.

Non executive Director

David is a serial entrepreneur, previously co-founder of Ad-X tracking the In-App Attribution platform acquired by Criteo in 2013. At Criteo he performed multiple roles during his 4 years including GM mobile solutions where David built the in-App retargeting business from scratch and GM of offline attribution and most recently board member, NED investor and adviser to numerous adtech start-ups.

Analytics Consultant

Kaarina is a proud member of Ad-Lib’s nerd squad. Her three great loves are reading, RuPaul’s Drag Race and, of course, reporting. Ask her about data (or about why she has two different accents…).

Kate Miles

Kate is responsible for everything fun at Ad-Lib. She’s the glue that brings everyone together, and is friends with every DJ in London.

Design Consultant

Lisa has a Master in Fine Art from Central Saint Martins, loves creative and has a keen eye for detail. She has worked in art and tech education for the past 10 years and as well as working at Ad-Lib she is a practising artist.

Will Berks

Will makes up for the fact that he’s still on his parent’s phone plan with a bright enthusiasm towards digital creative. Between coaching tennis and producing short films, Will gets involved with all aspects of Ad-Lib life.  Confirming: When there’s a Will, there’s a way. 

Duggan "Duggie" Hiraki-Lyon

Branch Manager

Duggan “Duggie” Hiraki-Lyon, joined Ad-Lib in 2018, after a previous career as a professional athlete. While he’s a big fan of cookies, he’s always sniffing out new ways of helping Ad-Lib customise creative and media experiences. When he’s not looking after his clients and colleagues in and around London, you can find Duggie raising money for less-fortunate canines at his charitable organisation, “Sighthound Sundays,” of which he is a founding member. Duggie also enjoys squirrel-watching, falling asleep on the couch, and sharing half of your scotch egg.


Chief Barketing Officer

Margot is the youngest and sassiest member of the Ad-Lib team. She enjoys swishing her tail around the parks of Bloomsbury, hunting for treats and stealing Duggie’s toys. At just over 8 inches tall, you’ll be sure to hear her before you see her!


Head of Chewman Resources

Baloo – who’s name originates from The Jungle Book – was born in Italy and has recently relocated to Dubai to head the division of Chewman Resources for Ad-Lib. He has mastered the art of chewing through toys that claim to be “indestructible”, loves snacking on cream cheese & can probably be found taking his afternoon nap on your couch.!


We’re always searching for amazing people to join our team. Even if you don’t see your position listed please do get in touch!

Customer Success Manager


Customer Success Manager

London, UK

Creative Developer

Manila, PH

Lead Engineer

London, UK

Head Engineer

London, UK


We’re always searching for amazing people to join our team. Even if you don’t
see your position listed please do get in touch!

Client Services

Customer Success Manager


Client Services

Customer Success Manager

London, UK


Creative Developer

Manila, PH


Lead Engineer

London, UK

Head Engineer

London, UK


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