Streamlined Workflow

Challenge: Delivering a promotional campaign with numerous different promotions throughout the duration of the campaign.

Solution: Using the Ad-Lib tool, we were able to produce, optimise and amend the creative in flight to avoid unnecessary campaign down time. We experimented with in-banner video to increase engagement and conversions across the campaign.

Results: The dynamic shell rotated 24 creative variations in 6 sizes while plugging in 371 store locations to create localised shopper experiences.