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Streamlined Workflow

Challenge: Listerine faced huge costs to personalise varied video content for audiences across 6 markets in MEA.

Solution: They used Ad-Lib to efficiently automate and distribute creative in both Arabic and English to multiple markets and understand which creatives are making an impact with audiences.

Results: Serving relevant creative has led to a Video Completion Rate of 50.59% which is 3x higher than the average industry benchmark.