September 1, 2020  |  By Patrick Collister

Is Big Data Killing Creativity?

I can't believe people are still asking this question? Data gives you the insights that almost always lead to great ideas. The amazing thing about Ad-Lib is how big data now reports on your campaigns while they're running so you can amend and improve them on the fly. Doing what we can to give advertising a good name!


The opinions expressed are entirely those of the author and do not reflact the views or policies of Ad-lib or its officers.

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