Clear Insight and Reporting

Challenge: HSBC wanted to test different offers and images with their customers to understand which combination drove the best performance.

Solution: Using the Ad-Lib infrastructure, HSBC were able to produce, store, deploy and optimise their creative meaning that significant cost and time savings were gained, whilst creative insights were also captured allowing the campaign to be optimised beyond standard media buying.

Results: +67% CTR uplift over the first two months of the campaign.