Challenge: Traditionally AMEX were serving the same creative to all customers. AMEX came to Ad-Lib as they were interested in testing if aligning their creative with the customer improves performance.
Solution: The Ad-Lib workflow enabled AMEX to launch multiple creatives with varying themes for a fraction of traditional production cost. The output for Amex was not only creative learning, but also a significant reduction in production time and cost.
Results: Our setup created efficiencies for the media teams of up to 83%. Ad-Lib improved CTR by 66% and identified that tech and travel themed creatives drive more engagement.