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October 3, 2020
Digital Pollution

By Patrick Collister

October 1, 2020
Deeper integration with DV360

Your browser does not support the video tag. Ad-Lib's integration with DV360’s brand new API, allows creative and media to be aligned more easily than ever.   The vast majority of campaigns that we run use the media plan audience framework as the core creative strategy. It makes a tonne of sense. Loads of research […]

September 13, 2020
Personalisation at Scale

Personalisation? What does the word mean? Oli Marlow-Thomas, founder of Ad-Lib, Adit Abhyankar, CEO at Ad-Lib, and some bloke who used to be in advertising talk about it.  

September 9, 2020
I've Been Robotomised

I’ve been a creative director for 30 years. And by golly I’ve seen some changes to the job. As a young copywriter at BMP, I worked for the great John Webster. He was a ruthless judge of creative ideas. I once showed him a script for Black Tower white wine. “This would win you awards,” […]

September 1, 2020
Is Big Data Killing Creativity?

I can't believe people are still asking this question? Data gives you the insights that almost always lead to great ideas. The amazing thing about Ad-Lib is how big data now reports on your campaigns while they're running so you can amend and improve them on the fly. Doing what we can to give advertising […]

August 20, 2020

Coronavirus – A Word That Spells Change   The soundtrack to this blogpost is the late, great David Bowie’s “Changes”. (Listen below)      Because, thanks to Covid-19, massive changes are taking place to societies, cultures and habits. Advertising too.      Maybe the word ‘coronavirus’ is already a synonym for upheaval?   We used to bandy […]

August 15, 2020
Intelligent Automation

Editing ads to fit the plethora of shapes and sizes available in digital display is dull but expensive work, which the Ad-Lib platform lets you do in a couple of clicks. Tech maven Ed Lyon explains.  

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